Here is a wonderfully insightful and entertaining little video of a talk given at a Product Management conference. The speaker uses humor and relatable real world experiences to present a hugely informative perspective on how and why things go wrong in business. Not surprisingly it has a lot to do with how the human brain works.

Dealing with these natural tendencies comes down to culture, which of course includes both leadership and engagement. One of the great insights is that to think outside the box requires overcoming both the biology and the conditioning of our brains.

The speaker is Dave Wascha, at the time Chief Product Officer at Moo.com and he is speaking at the Mind The Product Conference in 2014, The talk is entitled Inside the Mind of the Product Manager.

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